The Rubber Meets The Road

Someone has to sing it.
Someone has to play it.

Performance is a unique mix of art and commerce. The artist uses music to make a connection with the audience that can convey a feeling and a message. At the same time this feeling may inspire the sales of tickets, records, concessions and merchandise. The venue offers a place where all of this can happen. Venues can range from local coffee houses and bars to theaters, stadiums, radio, TV, movies, and the internet. The performer can line up a string of engagements at various venues to form a tour. Then, based on the size of the show, the performer will need several key people outside of the band to execute the plan.